Why academic publishing is like a coffee shop
Drinking coffee in Italy is a quite different experience from drinking coffee in many UK coffee shops. In Italy, first you go into a bar --- "bar" in Italian doesn't really have a direct translation into English, as it's not the same thing as British pub, although they do have large and impressive counters --- the bar itself. The person behind the bar is called a barista, which is Italian for "barman". The barman is normally casually dressed. Assuming you want a coffee rather than food, you ask for a coffee in Italian which is, of course, the local language. The barman will turn around, fiddle with the coffee machine for a moment or two, give you a coffee and then take the 1 euro or so that is the normal charge. Most people drink this at the bar, without sitting down.
In the UK, you enter the coffee shop experience; the shops are often quite large, and involve sofas. The shop assistant is not a shop assistant but a "barista" which is not English. Baristas are, of course, trained and have the stars on their name badge to show it. You will ask for what you want, which you will describe also not in English, such as a "skinny, grande latte" which is Italian for, well, actually very little. The barista will fiddle with their machines for several minutes --- thump, thump, thump to clean the old grounds, tsch, tsch, tsch to create the new, clunk, clunk clunk --- pssssss, ahhhh. The coffee will then be served, often with a sprinkle of chocolate patterned with a pleasing corporate logo. You will give them the 3 pounds which is the normal charge. They will stamp your loyalty card.
The coffee will fail notably to taste any better than in Italy.
The reason for all of this fuss is called market segmentation: in the UK, coffee is a luxury experience; in Italy, it is a drink. You need all of this additional fuss to validate the price that you are paying; otherwise, you would feel like you were being ripped off. The irony, of course, is that the fuss does cost to provide, so then the price goes up even more. In the UK, I rarely drink coffee, which is a pity as a coffee (or espresso as we like to call it here) is quite nice in the morning.
My experience with academic authoring and publishing is rather like this. The process is surrounded by an enormous amount of mystique and hard work which adds relatively little to the process, but whose purpose is to convince the author that it is all really important, and well worth the cost (either 1000 pounds or copyright assignment which ever is the case), and time.
So, which parts of the publishing process do not actually make the coffee taste any better. To think about this, we need to think about the point of publishing in the first place: what are we trying to achieve? The process runs something like this: I, the scientist, do some work, which generates some knowledge about something; I, the author, then turn this into a form suitable for communication; others, co-authors and peer-reviewers, help to check that this has been achieved; finally, it is published or made available to the world. Other scientists then read this and the world becomes a better place. The last part is, of course, an aspiration and not always a reality.
This process is actually very simple. In fact, it is so simple that I achieve most parts of it with standard technology such as the Wordpress installation producing this page. Peer-review can be easily layered on top of this as we have with KnowledgeBlog [@url:www.knowledgeblog.org/] I am still in two minds about whether I value peer-review. It can be valuable scientifically, but in many cases it boils down to comments about how the reviewer would have written the paper; like most scientists, I am careful about my work, and get others to check much of it before I publish. And even when it does add value, it can slow down publication enormously, sometimes to the extent that publishers appear to wish to finesse the issue [@url:svpow.com/2012/10/03/dear-royal-society-please-stop-lying-to-us-about-publication-times/]
Now, Chris Surridge recently characterised open access as "discovering what [we] can do without" [@url:www.nature.com/spoton/2012/10/the-futures-bright-the-futures-orange-2/] I take a rather different view of things; I see this as an opportunity to actively rid ourselves of some baggage. What things do I actively not want from the publishers, though, rather like the bumping and banging in a coffee shop.
So, here is my list. I am sure that most academics out there could easily come up with their own list.
: Year ago, I used to prefer paper over screen. Slowly and painfully I changed. I have now reached the same position with PDFs. Millions and millions of people use the various PDF viewers every year, to view millions of documents. But billions use the web. The difference shows.
: A quick look at this blog will show that my English is not perfect and I make typos. But my English is understandable. It's enough.
: No, experiments are not performed. Sentences are not improved by use of the passive voice. For that matter data is not plural. These things are personal decisions. Get over it.
: I wrote code to convert between British, Canadian and American English. Why did I do this?
: "Endnote offers more than 5,000 bibliography styles". This is good. How?
: But you have to have a material and methods, because everybody really needs to know where you buy your computers and how much RAM it has.
: Even the Royal Society is going continuous, so surely this is the way forward.
Complex Submission Workflow
: Obviously, this increases quality, particularly if is different from everyone elses.
: Badly written LaTeX, or a dodge Word template. Totally different from everyone elses. With minor quirks. Oh, and instructions not to write any new commands in your LaTeX. What about Sweave? Pretty much, no you can't have that.
Colour Image Charges
: Colour is not all I want, I want movies [@url:www.russet.org.uk/blog/2189]
: Given that I have just spent three weeks writing a paper and checking that I have got it all right, why have someone type it all out again, and then ask me to check that they have done it right? Especially when they often haven't.
: I've argued about these before [@url:www.russet.org.uk/blog/1849] and no doubt will do again.
: Statistically illiterate [@url:occamstypewriter.org/scurry/2012/08/13/sick-of-impact-factors/] Irritating.
Now, of course, we cannot lay the blame for all of these at the door of the publishers. Passive tense, for example, is a pretention that gets enforced at all most all levels of science. And there are also failings which are a nasty combination of all of these; the decision of an individual scientist to save results in cognito for a bigger paper comes from a nasty combination of Impact Factor and its uses, page limited publishing and the complexity of the submission workflow.
The move toward open access, though, is a backdrop. The publishing world has changed for me substantially, and I now have a strong base line. arXiv [@url:arxiv.org/] does nearly everything that I want; it is easy, straight-forward and rapid. Were it not for my first pet hate (PDFs) then arXiv would be everything I need (I know arXiv doesn't take PDFs but it does expect papers to be, well, paper shaped, so PDFs is how you see them). Publishing in this way, using my own CMS, is the most pleasurable of all; I have modified the environment to fit me and that makes things easy.
It is still not ideal; in my case, I maintain my own server which comes with a high (time) cost particularly when things go wrong [@url:www.russet.org.uk/blog/1939] and it would be nice to be rid of this hassle. But I value the ability to add to the environment, with tools like Kcite [@url:knowledgeblog.org/kcite-plugin]
I do not know what the future of academic publishing will be; what I do know, is that I want the process to be as easy as this, and I can see no reason why this should not be achievable. A one euro coffee bar with no fuss near my office would be nice as well.
I have made some spelling/typo corrections.
I forgot to add another of my pet hates. As a reviewer, I absolutely loath getting manuscripts with double spacing and the figures at the end. Or, worse, in a different file. Why? This just makes it hard to read. It is painful for the authors (unless they are using LaTeX, when it's one line). I doubt that it even helps the publishers these days. And I don't care even if it does.